Labbaik Chicken
Brand site, freelance and then in-house
- Sedjati Group
- 2025 to 2026
- Sole web developer
The web home for Labbaik Chicken, billed as the first oven-fried chicken brand in Indonesia: menu, catering, corporate, and careers. I built the first version as a freelancer from June to August 2025. When Sedjati Group, the brand's parent, hired me full time, the site came with me: I redesigned it and own the web build in a team of three.
The challenge
One brand, four very different audiences: customers who want the menu, event clients who need catering, partners reading the corporate story, and people hunting for a job. Each needed its own space without turning into four separate sites.
The approach
A single React app with a shared brand system: the same type, color, and motion across every section, so the four parts feel like one place. Built on Vite for a fast dev loop and a lean production bundle.
Key decisions
- One design system across all four sections, so the brand reads as a single voice
- Vite over a heavier framework, since the site is mostly presentational and speed matters
- Motion kept purposeful, energetic without slowing the first load
- Shipped section by section while the brand keeps growing